Privacy Policy

Last Updated: January 2024

At Fashion Shop (“we,” “our,” or “us”), we are committed to protecting your privacy and ensuring the security of your personal information. Just as our Tech Essential™ activewear is designed to support your active lifestyle, our privacy practices are crafted to safeguard your data with the same level of care and precision.

1. Information We Collect

To provide you with the best shopping experience and fulfill your orders, we collect the following types of information:

Personal Information

• Contact Details: Name, email address, shipping address, and phone number
• Payment Information: Credit/debit card details (processed securely through PCI-DSS compliant systems), PayPal account information
• Account Information: Username, password, and preferences for registered users
• Order History: Products purchased, sizes, and style preferences

Technical Information

• Device Information: IP address, browser type, device type, and operating system
• Usage Data: Pages visited, time spent on site, and shopping cart activity
• Location Data: General geographic location for shipping and currency conversion purposes

2. How We Use Your Information

We use your information to enhance your shopping experience and provide our services:

• Order Processing: To process and fulfill your purchases, including payment authorization and shipping
• Customer Service: To respond to your inquiries and provide support
• Personalization: To recommend products that match your active lifestyle preferences
• Website Improvement: To optimize our website performance and user experience
• Security: To protect against fraud and unauthorized transactions
• Marketing Communications: To send you updates about new collections and promotions (with your consent)

3. Data Sharing and Disclosure

We value your trust and only share your information in the following circumstances:

Service Providers

• Payment Processors: PCI-DSS compliant payment gateways for secure transactions
• Shipping Partners: Logistics companies to deliver your orders worldwide
• Analytics Providers: Tools to help us understand website usage patterns

Legal Requirements

We may disclose information when required by law or to protect our rights, property, or safety.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.

4. International Data Transfers

As a global activewear brand serving customers worldwide (excluding certain Asian and remote regions), your data may be processed in different countries. We ensure appropriate safeguards are in place for international data transfers.

5. Data Storage and Security

We implement robust security measures to protect your information:

• Encryption: Industry-standard SSL encryption for all data transmissions
• Secure Storage: Protected servers with limited access
• Payment Security: PCI-DSS compliance for all card transactions
• Data Retention: We retain your information only as long as necessary for business purposes or legal requirements

6. Your Rights and Choices

You have control over your personal information:

• Access: Request a copy of the personal data we hold about you
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your personal data
• Opt-out: Unsubscribe from marketing communications at any time
• Data Portability: Request your data in a machine-readable format
• Restriction: Request limitations on how we process your data

7. Cookies and Tracking Technologies

Like our activewear adapts to your movements, our website uses cookies to enhance your browsing experience:

Types of Cookies We Use

• Essential Cookies: Required for basic website functionality and secure checkout
• Performance Cookies: Help us understand how visitors interact with our site
• Functional Cookies: Remember your preferences and settings
• Marketing Cookies: Show you relevant ads and content (with your consent)

Cookie Management

You can control cookie settings through your browser. However, disabling essential cookies may affect website functionality.

8. Children’s Privacy

Our activewear collections for MEN and WOMEN are designed for adults. We do not knowingly collect information from children under 16. If you believe we have collected information from a child, please contact us immediately.

9. Third-Party Links

Our website may contain links to third-party sites. This Privacy Policy applies only to Fashion Shop. We encourage you to review the privacy policies of any third-party sites you visit.

10. Policy Updates

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of significant changes and update the “Last Updated” date.

11. Contact Us

Fashion Shop – Where Performance Meets Style
Protecting your privacy as we support your active lifestyle